PORTFOLIO 2019-2026 CREATIVE DIRECTION / 3D / AI VISUAL XIAMEN,CHINA

FU XIANG

Creative Director and 3D Visual Designer working across brand campaigns, event systems, key visuals and moving-image experiments.

This portfolio collects selected works and long-term visual archives, with a focus on playful worlds, crafted images and campaign storytelling.

傅翔（FUXIANG），创意指导与三维视觉设计师，长期深耕品牌视觉、IP 内容与整合营销项目。

以 C4D 三维渲染、AIGC 工具链和传播场景为核心，把角色、产品、活动与电商视觉转译为可延展的品牌资产系统。

observe

imagine

prototype.

render

launch

FU XIANG is a Xiamen-based Creative Director and 3D Visual Designer building visual worlds for brands, events and moving-image projects.

傅翔（FUXIANG），深谙国民级顶流IP与大厂整合营销的视觉资产架构师。长期深耕品牌视觉、IP 内容与整合营销项目。具备国民级 IP 与大厂品牌项目的视觉执行经验，擅长将 C4D 三维渲染、AIGC 工具链与营销传播链路结合，构建更高效、更具延展性的视觉资产体系。

在项目中，聚焦品牌视觉表达、IP 商业化延展与内容传播效率，能够从虚拟情绪符号、角色视觉设定，延展至产品设计、包装开发、电商视觉与全渠道传播素材，帮助品牌实现从创意概念到商业落地的系统化转化。

Personal Profile

Senior Visual Designer based in Xiamen, focused on brand visuals, IP commercialization and AIGC workflows.

I build scalable visual systems across campaigns, products and digital content.